Alumni Association Home > Alumni Association 2006-2010 Strategic Planning	Print View

I.          Build the Prominence of the UMAA as a Valuable Advocate for the University

·         Revitalize legislative initiatives

·         Engage alumni in key issues that will help the University become a top three institution

·         Create clear and compelling messages that demonstrate how we support the University

·         Consistently brand all print, electronic, and verbal communication

·         Create a robust Web strategy to increase alumni engagement

II.        Strengthen Campus Partnerships and Create New Traditions

·         Establish compacts with collegiate societies, chapters, and interest groups that focus on membership, co-branding, advocacy, and mentoring

·         Celebrate alumni achievement by creating a campus-wide awards plan, including an annual recognition event

·         Continue to champion the on-campus football stadium

·         Continue to survey alumni and share findings with our campus partners

·         Maintain collaborative relationships with University leaders and key units

III.       Ensure the Association’s Financial Stability

·         Increase paid memberships, focusing on life members (5% increase in life members per year)

·         Evaluate pricing and benefits to ensure that both membership and financial goals are achieved

·         Renegotiate the credit card agreement

·         Pursue non-dues revenue opportunities