2009 Rates, Dates and Specs
1/2/2009 12:00 PMCirculation
Minnesota is mailed to approximately 62,000 members of the University of Minnesota Alumni Association. Approximately 60 percent of UMAA members live within the Twin Cites metropolitan area and 70 percent live in Minnesota. Click here for more demographic information and or rates. (PDF)
2009 advertising rates
| Frequency |
1X |
2X |
4X |
| Four Color, per insertion |
| Full |
$5395 |
$4860 |
$4585 |
| 2/3 |
$4475 |
$4030 |
$3805 |
| 1/2 island |
$4205 |
$3790 |
$3575 |
|
1/2 horiz. |
$3720 |
$3345 |
$3165 |
| 1/3 horizontal |
$2900 |
$2610 |
$2401 |
| 1/3 square or vertical |
$2590 |
$2335 |
$2145 |
| 1/6 |
$1725 |
$1560 |
$1430 |
| Covers |
| Back Cover |
$6260 |
$5640 |
$5325 |
| Inside covers |
$5935 |
$5340 |
$5045 |
Preferred Positions:
15% of earned page rate |
| Black and white, 25 percent off color rates |
Closing dates
Advertising reservations are accepted through the closing date. Materials for ads requiring production work are due on closing. Completed ads are due on the materials deadline.
| Issue |
Closing |
Materials
Deadline |
Magazine
Mailed |
| Fall ’09 |
July 1 |
July 13 |
Mid-Aug |
| Winter ’09 |
Oct 14 |
Oct 26 |
Late Nov |
| Spring ’10 |
Jan 13 |
Jan 25 |
Late Feb |
| Summer ’10 |
Apr 14 |
Apr 26 |
Late May |
Mechanical Requirements
Printing process: Web offset
Binding: Saddlestitch
Color rotation: Cyan, magenta, yellow, black
Electronic file submission only
Please e-mail advertising materials to umaacomm@umn.edu compliant to PDF/X-1a.
| Ad Sizes (in inches) |
Width |
Height |
| Full bleed size* |
8-1/2 |
11-1/8 |
| Full (non bleed) and inside covers |
7 |
10 |
| 2/3 |
4-5/8 |
10 |
| 1/2 island |
4-5/8 |
7-1/4 |
| 1/2 horizontal |
7 |
4-7/8 |
| 1/3 square |
4-5/8 |
4-7/8 |
| 1/3 vertical |
2-1/4 |
10 |
| 1/6 |
2-1/4 |
10 |
| Back cover (no bleed) |
7 |
8-1/8 |
| Back cover (bleed) |
8-1/2 |
8-7/8 |
| *Magazine trim size |
8-1/4 |
10-13/16 |
Note: Live matter must be 1/4 inch inside trim area (7-3/4 x 10-5/16).
Submitting Files
Please e-mail advertising materials to umaacomm@umn.edu compliant to PDF/X-1a.
Cancellations
All cancellations must be in writing and postmarked before the closing date.
Terms
Payments are due within 30 days of invoice date. A 15% commission will be given to recognized advertising agencies only when they perform all regular agency functions, including furnishing ads completed to specifications.
Publisher’s Protection
Advertiser agrees to indemnify publisher against liability, loss, or expense as a result of claims or suits based on advertisement content. The publisher is not responsible for interruption or termination of existing contracts or for failure to print advertising (see contract).
Advertising Policy
All advertising is subject to publisher’s approval.
Contract Regulations
Orders for advertising are accepted subject to the terms and conditions stated in the standard written contract.
For More Information
Write to umaacomm@umn.edu.
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