
 |  |   | Free Market Madness: Why Human Nature Is at Odds with Economics—and Why It Matters Free Market Madness: Why Human Nature Is at Odds with Economics—and Why It Matters By Peter Ubel (M.D. ’88) Harvard Business Press, 2009
A physician and director of the
Center for Behavioral and Decision Sciences in Medicine at the
University of Michigan, Ubel understands the limits of human
rationality and the ways people act against their self-interests. For
example, despite an obesity epidemic, people continue to consume
high-fat, over-processed food. This is killing people and rewarding
exploitative companies. The free market will never cure obesity, Ubel
argues. He believes an unregulated free market can be dangerous for
people’s health and well-being and that, in some cases, the government
must regulate markets to stop the damage people do to their bodies and
their finances—and to the economy as a whole.
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