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Free Market Madness: Why Human Nature Is at Odds with Economics—and Why It Matters
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Free Market Madness: Why Human Nature Is at Odds with Economics—and Why It Matters
By Peter Ubel (M.D. ’88)
Harvard Business Press, 2009


A physician and director of the Center for Behavioral and Decision Sciences in Medicine at the University of Michigan, Ubel understands the limits of human rationality and the ways people act against their self-interests. For example, despite an obesity epidemic, people continue to consume high-fat, over-processed food. This is killing people and rewarding exploitative companies. The free market will never cure obesity, Ubel argues. He believes an unregulated free market can be dangerous for people’s health and well-being and that, in some cases, the government must regulate markets to stop the damage people do to their bodies and their finances—and to the economy as a whole.